A trade show is an exhibition where business owners and industry leaders come together to showcase and promote their products or services. It is an opportunity to network with like-minded people and increase sales, so therefore, you need to market yourself well enough to draw in the right people.
Trade shows offer great brand exposure and marketing for your business, however, the techniques you use are important. You will want to plan in advance any conference materials or business stationery you may need and ensure you are prepared for the event.
If you are struggling for ideas of how to effectively market your business at an upcoming trade show, look no further…
Shout about it
If no one knows you are exhibiting at an event, how do you expect them to show up? It is crucial to consistently share details of dates, timings and location in the lead up to the trade show to create interest and ensure people attend. This includes updating your website as well as any social media to keep contacts, clients and followers informed.
It is also a good idea to do this during and after the show, sharing any pictures, videos or other content to showcase your experience and success.
When at the trade show, you will want to make sure your stand is attractive and catches the eye of those looking out for you, as well as passers-by. Well-designed posters or pull up roller banners are a great way of doing this. Using your brand colours and font, you can create something aesthetically pleasing that informs attendees of any information, services or offers that they need to know about.
At Ignite Print, we can be trusted to take care of your large format printing needs, offering high quality and reasonable prices to ensure your business is presented at its best at your upcoming trade show.
Trade shows can be pretty boring, especially within certain industries. But, they don’t always have to be. Injecting a little fun into your exhibition stand will encourage passers-by to engage and interact with you, and therefore your business. This will help to leave a lasting impression and is a great stepping stone to further networking. Think outside the box to bring something new and interactive, from games to quizzes to raffles.
It is also important to show your appreciation and give thanks to anyone who you interacted with at the show. If possible, do this personally via email or social media or do a general post on your social platforms thanking anyone who attended for their interest and support. This is a polite incentive and will encourage further networking.
It is all well and good having an impressive stand at a trade show and capturing people’s attention at the time, however, it is just as important to make sure they remember you afterwards. Handing out leaflets, business cards and other promotional materials or freebies encourages potential customers to take a piece of your business home with them. Coming across your business details later on will remind them of your services and encourage them to make contact. This is an important step when seeking new business and wishing to expand your client base.
For any additional advice or information, get in touch and we will be happy to assist you with any of your printing needs.