How to Communicate Brand Identity in 2019

With millions of businesses trying to get their name out there and stay ahead of the competition, it has become increasingly important for businesses to create a strong brand identity.

Your brand identity can be viewed as the personality behind your business and how you want your business to appear to your target audience.

The importance of communicating brand identity

There are a number of benefits of communicating your brand identity. These include:

Increasing exposure to your business
Making your brand look professional, increasing credibility
Creating a great first impression, and leaving a lasting impression
Increasing customer recognition
Installing loyalty and trust in your customers

Your brand is more than just your logo… but how do you communicate your brand identity effectively in 2019?

Research, research, research

The start of any great business strategy involves research.

In order to create a strong brand identity and then communicate your brand identity, it is crucial that you have identified your target audience and what they want from your business and its products or services.

Another important aspect of this research involves identifying your competitors and what they’re doing. Create a strategy that makes you unique from your competitors so that it’s your brand that stands out.

Keep it consistent

A big part of the successful communication of your brand identity involves consistency. All aspects of your business should portray a consistent image and message to your target audience. This includes coherent brand colours, fonts, language and other design features in order to strengthen your identity.

Personalise

Personalisation is the way forward when it comes to promoting your business. Putting your own spin on things helps to humanise your brand and really get your name out there.

There are a number of ways you can make good use of personalisation, including personalised business stationery.

Personalised business stationery is a brilliant way to promote your brand. Having your business’s visual identity printed on stationery is a simple way of reinforcing your brand and supporting your networking activities.

Having your logo and other business-relevant information on stationery will increase the recognition of your business and in this way, communicate your brand identity.

This can be done through business cards, letterheads, envelopes, notepads and more!

Business cards are great for creating a good first impression of your business, plus they leave a lasting impression when interacting with customers or when networking. Additionally, having your brand displayed at the top of a letter in the letterhead or having a branded envelope subtly promotes your business in a professional manner. Personalised items such as notepads are another simple yet effective way to get your brand name out there.

Find out more about the benefits of personalised stationery for your business.

Designing your business stationary

Whether you decide to design your business stationery in-house or through a creative design company, it is crucial that your designs truly reflect your brand and what your business is all about.

Ensure that your designs incorporate your business name clearly, your logo and your brand colours. Any messaging surrounding your designs should be a good representation of your brand.

When designing your business stationery, it is also important that you double-check your spelling and make sure contact details are correct. Any spelling or grammar errors look unprofessional and you won’t want to use the stationary. Remember, consistency is key.

The effective communication of your brand identity to your target audiences is an important part of your business’s strategy. Small touches, such as personalised business stationery often have a large impact and, because of this, they are a great way to promote your business in a professional manner.